Projects
DATA THROUGH ART
Leveraging the power of creativity and art to present insights from the Centre’s datasets
Hindustan Unilever
TRESEMME
Ideated and conceptualised the blueprint of the packaging of a new line of TRESemme products, launching Q1 2024.
Ashoka Behavioural Insights Team
India's first student-run Behavioural Insights Team, operating out of Ashoka University. ABIT houses anexperimental lab unit, insights team and our flagship publication the Nudgelet.
These Nudgelet infographics use behavioral science principles to make complex research more accessible to students and professionals across India. By tapping into cognitive ease with visuals, we simplify interpretation, making learning both intuitive and engaging.
THE NUDGELET
HOME KITCHEN
Crafted a design language that encapsulated Lahaab's community's history and brand's essence. The branding is more than just visuals; it's a tribute to the Bohra cuisine's heritage.
I interned at The Economic Times under the tutelage of Mr. Anirban Bora.
Each supplementing an article, these illustrations are designed after a careful consideration of ET's audience, the tone of the article, and its appeal on print media.
Designed on Procreate.
NEWSPAPER ILLUSTRATOR
I created a series of posters (for sale) based on movies, music, and TV shows I watched during the first lockdown. Features include Fleabag, Lootera, Peter Cat Recording Co, etc.
Designed on Procreate.
Designed Ashoka Sport Ministry's official mascot along with their varsities, T-shirts, bottles, and uniforms.
Designed on Procreate.
Worked at the Indian Headquarters of the Red Cross Society for 3 months with the Marketing Department. Responsible for revamping the website and streamlining the design process in the days leading unto the International Blood Donation Day.
Designed on Procreate.
Designed Ashoka University's first official merch line. The hoodies and sweaters designed were purchased by over 60% of Ashoka's population.
